Nov

2

A new project called “The Quality Report” was setup to challenge Ripoffreport.com. The Quality Report can be found at http://www.thequalityreport.com and is free to both consumers and companies to sign up.

The Quality Report is a place for consumers to report the good experiences they have had with a specific company. They can provide the company’s information along with a description of their experience and a rating for that company.

While this project may seem like a good thing for companies, reporters be warned. Any companies caught providing reviews of their own company will be flagged and will have a permanent flagged graphic next to their company name - even next to positive reviews made by consumers. That way consumers can click the graphic and see the reviews that have been flagged as a fake.

“I urge companies to be ethical,” stated Connell. “This can be a positive tool for your company if you use it in conjunction with your customers, but attempting to manipulate the system will result in negative press.”

“There is no way to remove a review once it is submitted - we do not delete reviews. Any items flagged will remain flagged forever. This allows consumers to see a pattern in the ethical standards of a company,” added Connell.

The Quality Report is 100 percent ad supported and Connell has said that the service will remain 100 percent free forever.

“We do not want to end up with any accusations similar to competitors - as a business that charges listed companies to resolve issues with submissions,” concluded Brandon Connell.

The Quality Report (http://www.TheQualityReport.com) will officially launch on August 20, 2007.

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